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PowerHandz Coupon. Complete require fields. Show More Reviews. Copy the code and go to. Click "Tap To Copy" and the discount code will be copied to your phone's or computer's clipboard. Bonobos is an example of a brand that regularly promotes unique promo codes for their products, product categories, and whole store on social media:. Identify a marketing gap you want to solve and then develop the perfect promo to work towards that goal.
This is easy enough to do using your e-commerce platform native features on Shopify or Bigcommerce, etc. You might also opt for a third-party tool that has extra features that suit your e-commerce marketing strategy. Rignite is a social media management platform that makes it easy to create promo codes, share them on social media, then track and analyze your results.
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You can also set a threshold number of followers who need to RT your campaign posts before a promo code becomes available. Snipcart is another popular tool to create custom promo codes for your marketing campaigns. When you create and schedule these, make sure they go live during the promotional period you set when creating the codes. Visual elements are a must if you want your posts to stand out in busy news feeds on social media. If your promo code is a discount for a specific product, make sure it shows up in your image so your audience easily sees the value of your promotion.
You should also include the promo code itself in two places:. This is pretty easy to do with promo codes. Offering a promotion for a limited amount of time, or offering a set number of promo codes is all the urgency you need. Just make sure you highlight this sense of urgency when you share. Post regular updates reminding your audience how many coupons are left, for example.
Social media is a prime place to find the latest deals directly from brands.
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To make your promo code posts easy to find for couponers, use relevant hashtags like coupon promotion deals sale. You can also create your own unique promo hashtag to help you track your campaign and create buzz. If your goal is to improve holiday sales, you should also take advantage of hashtags like blackfriday thanksgiving, etc. If you want to get some extra reach for your promo code posts on social media, you can always pay to promote the post. Social media platforms like Facebook Boost Post and Twitter Promoted Tweets allow you to target very specific audiences outside of your main follower base.
Just make sure your post is promoted during the same time period as your promotional sale. Beyond boosting your page posts, Facebook Advertising is a great way to get extra reach for your promo codes.
Helium 10 offers a detailed walkthrough of how to set this up. Influencers can be a great tool to help your promo codes reach a larger, more targeted audience. Micro-influencers are social media users who have a small but engaged niche audience. For a small fee, you can have micro-influencers promote your product and promo code with their audience. The real benefit of micro-influencers is that their audience is made up of peers who take their recommendations seriously. Having an influencer recommend your product instead of targeting your audience directly through a promoted post gives a sense of authenticity to the recommendation.
Micro-influencers are easy to find if you use an influencer marketplace to connect with them.
Dealspotr is a platform like this, designed to help brands broaden the reach of their promo codes by partnering them with powerful influencers in their niche. YouTube is an often overlooked platform to promote e-commerce promo codes.
But if you create the right kind of branded video, it can be the perfect tool to help you drive new sales.